Summary:
Why do we need more fancy frameworks? Why not re-focus on having small successes with good-n-old fundamentals?
The history of Agile Manifesto (AM) and Scrum has 20+ years. Yet, the % of companies that are consistent with basic principles of AM that can demonstrate rudimentary success with Scrum is still very low.
These are the current market trends:
- Agile and Scrum – are now a mainstream/trend/fashion/style
- Agile coaching – has become another name for many ex-roles
- Enterprise scaling – seems to be the main goal for companies
- Large consultancies and business opportunists:
- Take full advantage of the situation and create “magic scaling solutions”, by relabeling/repackaging/hijacking good-n-old concepts
- Trivialize what has been already known for decades, to upsell their own, “improved solutions” (analogy: you cannot sell your own brand of a dish detergent, unless you convince your customers that all other brands are ineffective).
What the market needs:
- Less up-sale and marketing
- Less “magnificent new frameworks” and “enterprise operating models”
- More successes with basic fundamentals