Building Great Products with RIGHT!!! People – Chet Hendrickson & Hugo Lourenco


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This talk is specifically tailored for individuals eager to empower success in their teams and products. We’ll be delving into the crucial topic of navigating the pitfalls of poor leadership in product development and acquiring the right talent in outsourcing environments, with a focus on countries like Brazil, Poland, and Portugal.

Explore the importance of diverse skill sets, effective communication, and mental models in fostering innovation and achieving exceptional results. Discover how setting clear goals, providing regular feedback, and promoting continuous learning contribute to creating a culture of success within your team. Don’t miss out on this opportunity to unlock the secrets to building a championship-winning team!

Some additional topics that will be covered:

  • Classic mistakes organizations make, when choosing developers and identifying product owners for mission-critical efforts
  • Disproportionality between how much training and coaching is given to teams vs. product owners. Why?
  • Why pressing developers to work harder and faster just opens up a developer’s ‘Secret Toolbox’?

This meet-up promises not only to be fun but also a highly practical and realistic exploration of key topics in today’s business landscape. Looking forward to our collaboration and the exciting discussions ahead.


Chet Hendrickson – has been involved with Agile Software Development since 1996, when as a member of Chrysler’s C3 project he helped develop Extreme Programming. In 2000, Ron Jeffries, Ann Anderson, and Chet wrote Extreme Programming Installed. It detailed XP’s core practices, how to do them, and how they work together to help teams be successful.
Chet is the first signatory to the Agile Manifesto.
Since 2002, Chet has been an independent consultant, coach, and trainer. In 2009, he was asked by the Scrum Alliance to help develop the Certified Scrum Developer program. Chet and Ron Jeffries taught the first CSD course and continue to offer them in the United States and Europe. He has been a Certified Scrum Trainer since 2009.
Ron and Chet were the curators of the Scrum Alliance’s Agile Atlas website and in that function created the Alliance’s official Scrum description, Core Scrum.
Chet and Ron Jeffries often work together and are popular conference speakers, bringing an interesting mix of humor and deep knowledge, and the odd cat picture. The are a fixture at the Agile Alliance’s annual conference, Agile 20xx, as presenters in the Stalwarts track.
He can be followed on Twitter at @chethendrickson

Hugo Lourenco – Founder of The Agile Thinkers and The World Management Agility Forum, Hugo Lourenço is a creative force in the realm of management agility, dedicated to fostering better consumer experiences. With a passion for innovation and a talent for transforming challenges into opportunities, Hugo has dedicated his career to optimizing processes that enhance customer satisfaction and drive success.

As the mastermind behind the High-Performance Teaming Challenge, Hugo has cultivated a global community of Agile Thinkers who thrive on collaboration and adaptability, guided by behavioral markers. His dynamic approach to mentoring and training has inspired countless professionals to embrace change and excel in today’s fast-paced world.

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