This training is mostly effective for private groups, attending together
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Are You Feeling Stuck in Your Agile Transformation?
- Have you reached a point where your agile transformation feels stalled or directionless?
- Does the long-term ROI of your multi-year transformation effort appear negligible or negative?
- Has your organization fallen into the trap of so-called “productization,” where old components and applications are merely rebranded as “products”?
- Do emerging buzzwords like “Agile for non-IT” and “Business Agility” seem to distract from more fundamental organizational issues?
- Are you ready to return to the foundations of genuine agility and reignite meaningful change?
This workshop-style training is designed for organizations that have already developed a degree of awareness around organizational design and systemic enablers—such as HR, budgeting, and team structure—that shape organizational dynamics. This awareness is often gained through foundational training in Organizational Design and Systems Thinking, such as Large Scale Scrum (LeSS).
If you’re already comfortable explaining concepts like local optimization—and can articulate how it manifests in team structures, roles, backlogs, and engineering practices—this training is your next step.
You will learn how to:
- Shift from projects, programs, and portfolios to customer-centered products
- Avoid common pitfalls and misuses of terminology (i.e., “fake productization”)
- Define real, impactful products using lightweight templates and tools that integrate into your daily work
Who Should Attend?
This training is highly effective for private groups attending together, particularly cross-functional teams. It is ideal for:
- Product Owners and Product Managers
- Product Developers and UX Designers
- Business Stakeholders and End Users
- Budgeting and Finance Professionals
- Senior Executives and Strategy Leaders
- Agile Coaches and Scrum Masters
Whether you work in product delivery, business operations, or executive decision-making, this training will help you align around meaningful, customer-centric product definitions and strategies. If you’re interested in learning more about product development, product design, and product management, this is an excellent opportunity to explore it further—offered through KSTS Consulting.
Course Highlights & Agenda
You will explore key concepts such as:
- Understanding Customer Centricity & Product Focus
- The foundation of product-led thinking and real business agility
- Demystifying Business Agility
- How agility emerges from customer-centric product strategy—not from vague rebranding or non-IT adaptations
- Avoiding Common Pitfalls in Product Definition
- Treating components or applications as “products”
- Relying too heavily on traditional structures—technical or business
- Being constrained by HR policies (compensation, career growth)
- Being locked into tool-centric or overly prescriptive frameworks
- Product Canvas Development
- Vision, mission, and strategic objectives
- Funding, budgeting, sponsorship
- Marketing, metrics, customer segmentation
- System structure (components, interfaces, layers)
- Partnerships, risk analysis, and value streams
- Customer Journey Mapping
- Understanding user steps and flow through the product
- Identifying and analyzing:
- Intentions, Expectations, Ideas
- Activities, Touchpoints, Feelings
- Risks and Opportunities
- Mapping and Refining User Stories
- Optimizing Product Definition
- Strategic expansion and narrowing of scope
- Reverse-engineering exercises (e.g., “Bricks & Snakes”)
- Establishing a meaningful Definition of Done (DoD)
Training Format & Expectations
- This training blends theory and practice. You’ll gain conceptual understanding as well as hands-on tools to help define your own product(s) and move toward an improved organizational and team design.
- Participants are encouraged to bring real-world examples and challenges from their organizations to work on during the session.
- Note: To get the most out of this experience, you will be asked to complete a short self-study assignment prior to the training.
Productization Templates
The below templates are free to download and be used, with proper attribution to the source. In the workshop, you will be taught how to use these templates properly.